BORN ON THE WATER IN AUSTIN, TEXAS
Our Story.
An Austin sunglasses brand built around lake life
LAKE Sunglasses was born from a passion for great eyewear and the belief that you shouldn’t have to take out a small loan to own a quality pair. Affordable doesn’t have to mean cheap. We set out to create sunglasses with premium lenses, durable frames, and a comfortable, everyday fit without the premium price tag.
Founded on the water in Austin, Texas, the lake has always been a symbol of freedom, adventure, and happiness to us. It was the perfect inspiration for our name. From LAKE, we created the acronym: Live Adventurously. Keep Exploring.
That mindset drives everything we do. It defines our brand, and it defines how we live.
What you can expect from LAKE
Our sunglasses collection includes the Austin, Powell, Travis and Lanier. Each style is $40, with VistaClear polarized lenses to help reduce reflected glare and interchangeable arms to make your pair your own. Compare the styles in our sunglasses collection before choosing your next pair.
Real support for your next adventure
We back our shades with a limited lifetime warranty. Lost sunglasses and lost parts are not covered; the warranty page explains how to submit photos and request help. For product questions, order support or help choosing a style, email info@lakesunglasses.com.
Want to try a pair in person? Use our store locator to find LAKE retailers and plan your visit. Lake life looks better through LAKE Sunglasses.
Never stop exploring.
Meet our Chief Shade Officer
MEET OUR MASCOT · THE CHIEF SHADE OFFICER
Skipper
the Pelican.
Full name: Skipper the Pelican
Official title: Chief Shade Officer of LAKE Sunglasses
Skipper was born on the docks of Lake Austin with one goal in life: eat well, fly low, and never miss a boat party.
In his early days, he was a bit of a mess. He stole sandwiches, crash-landed into paddleboards, and once tried to flirt with a lawn flamingo for three straight days. Confidence? Plenty. Direction? Not so much.
Then came the legendary summer glare.
One blazing Texas afternoon, Skipper dove after what he thought was the biggest fish of his life. Turns out, it was just the sun bouncing off the water. He missed the fish, clipped a cooler, knocked over someone’s ranch water, and landed beak-first in a pile of boat towels.
Embarrassing? Absolutely.
That’s when someone handed him a pair of LAKE Sunglasses.
Suddenly, the lake made sense. He could see the fish, spot the party dock, avoid awkward landings, and look ridiculously cool doing it. From that day on, Skipper became the unofficial guardian of good lake days.
Now he cruises above Lake Austin, keeping watch for bad vibes, cheap sunglasses, and anyone squinting through summer like an amateur.
Skipper represents what LAKE is all about: sunshine, water, adventure, and not taking life too seriously.
He’s bold, a little cheeky, always shaded, and fully committed to one simple belief:
Lake life looks better
through LAKE Sunglasses.